About Me
Hi, I'm Carlos. Thanks for stopping by and checking out my work.
My career started in graphic and advertising design, creating brand, print, and digital work, before I gradually moved into UX, product design, and design systems. Over time, I realized I was less drawn to campaigns and far more to the challenge of solving real problems and growing digital products.
Over the past 6+ years, I've had the chance to take products from early ideation through launch, growth, and continuous iteration, working closely with design, development, and business teams. Today my work goes beyond interface design: it spans token architecture, design system governance, and the exact point where design meets engineering — always focused on building products that are consistent, intuitive, and effective for the business.
I currently lead FrYDA, the design system at Yanbal International, collaborating with product teams, developers, and stakeholders across several countries to shape experiences that create value both for the people who use them and for the business behind them.
Experience
Design System Manager & UI Lead
Yanbal International • August 2025 - Present
I lead the evolution of the corporate Design System, establishing the single source of truth for product, design, and engineering across a multi-country operation. I architected the tokenization strategy, publishing the second NPM package with 37 tokenized components ready for development use. I resolved component inconsistency in production by establishing a common, governed, and semantically versioned library.
UX/UI Designer
Yanbal International • January 2020 - July 2025
I was involved end-to-end — discovery, ideation, design, handoff, and evolution. I raised adoption to 95% among Directors and 39% among Consultants, surpassing the previous version (80% and 25–32% respectively) at the corporate level. I translated research findings into detailed specifications for development, ensuring alignment with the business's strategic goals.
UX/UI Designer
Humantech • May 2019 - December 2019
I led user research and wireframe design, carrying the design process from conceptualization through low- and high-fidelity prototyping. I conducted usability testing, working closely with UI designers and developers to ensure design solutions were functional and aligned with user needs and project goals.
Art Director
Funciton • February 2019 - April 2019
I designed web and mobile interfaces, graphic assets, and template adaptations for Profuturo, Brapex, and Funciton. Created high-fidelity prototypes in Adobe XD and Principle. Designed presentations and visual assets.
Graphic Designer Jr. / Sr.
JCDecaux Peru • January 2016 - January 2019
I designed creative assets for indoor advertising sales, ensuring each piece met the quality and appeal standards needed to capture the target audience's attention. I also handled the review and production of videos and animations for digital ads, optimizing visual content for each location.
Graphic Design Intern
Qnary Peru • February 2015 - August 2015
Designed content for websites, social media, and every brand touchpoint for the agency's clients, bringing a structured creative process to each deliverable.
Education
B.A. in Graphic Design
Universidad UCAL
Graduated July 2016
User Experience Design
Repensar Educativo
Graduated April 2019
Design System Bootcamp
Design System Camp
Graduated August 2024